Press Kit

Writing about Stepsie?

Everything you need to cover us, in one place. For interviews, screenshots, or anything missing here: press@stepsie.app

Boilerplate (copy freely)

Stepsie is an iOS app that turns steps into screen time. Users pick the apps that eat their day (the "Vault"), and those apps stay shielded until walking has earned minutes to spend on them. Every 100 steps banks screen time that rolls over forever, streaks reward consistency without punishing rest days, and a leaderboard lets friends compete on time earned and not spent. Built on Apple's Screen Time technology, Stepsie never sees which apps users block. The premise is simple: willpower is a terrible app blocker, and legs are better.

What

iOS app that trades steps for screen time

Tagline

Walk to Unlock

Model

Free with optional subscription

Platform

iOS (iPhone + Apple Watch steps)

Privacy

Blocked-app choices never leave the device

Website

stepsie.app

Three angles we love

🔁

The anti-doomscroll economy

Screen-time apps nag; Stepsie prices the scroll in steps. Access becomes something you earn, not something you resist.

🧠

Built with ADHD brains in mind

External structure instead of willpower: the impulsive check-in hits a physical gate, and movement itself regulates dopamine.

🏆

A leaderboard where less is more

Friends compete on time earned and not spent. The flex isn't screen time. It's the unspent minutes.

Brand

The Stepsie mark is two footprints mid-stride in our brand violet and cyan. Please don't stretch, recolor, or remix it. Core palette: ink #070610, violet #8B5CF6, grape #7C3AED, cyan #22D3EE, mint #34D399, amber #FBBF24, coral #FB7185. Type is Nunito, set heavy.

Download the mark (SVG)